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Capital EDC

I am the consulting business and economic developer that seeks customers that want tangible results from visible processes.  I have a number of skill sets that can assist you in getting the results that studies, strategies and documents promise.

“Patrick is taking economic development to where the people are. When he writes his book, I wanna write the forward.” – Don Baxter, President and CEO Mohawk College Enterprise Corporation, Hamilton Ontario, former Commissioner of Economic Development Metropolitan Toronto while Patrick Nelson Marshall worked at the City of North York 1989-1987 Toronto, Ontario CANADA

I was selected from a juried competition of my peers as “British Columbia’s Economic Developer of the year 2007″ at the Economic Developers Association of British Columbia.

Our Value

The Capital EDC Economic Development Company exists so that leaders in government, business, commerce, industry and communities:

  • have the tools they need to produce positive and planned results for their constituents, customers, and stakeholders,
  • achieves appropriate results, with appropriate resources, for appropriate persons at an appropriate cost; and;
  • avoids unacceptable actions and situations.

The Capital EDC Economic Development Company was created for people that need operational help and assistance as private companies and as public organizations.

Corporate Communications

Corporate communication is the set of activities involved in managing and orchestrating all internal and external communications aimed at creating favourable point-of-view among stakeholders on which the company or government depends. It is the messages issued by a corporate organization, body, or institute to its audiences, such as employees, media, channel partners and the general public. Organizations aim to communicate the same message to all its stakeholders, to transmit coherence, credibility and ethic. Corporate Communications help organizations explain their mission, combine its many visions and values into a cohesive message to stakeholders. The concept of corporate communication could be seen as an integrative communication structure linking stakeholders to the organization.

Economic Development

ORGANIZATIONAL DEVELOPMENT AND GOVERNANCE  – Governance is the act of governing. It relates to decisions that define expectations, grant power, or verify performance. It consists of either a separate process or part of decision-making or leadership processes.

In the case of a business or of a non-profit organization, governance relates to consistent management, cohesive policies, guidance, processes and decision-rights for a given area of responsibility.

To distinguish the term governance from government: “governance” is what a “governing body” does. It might be a geo-political entity (nation-state), a corporate entity (business entity), a socio-political entity (chiefdom, tribe, family, etc.), or any number of different kinds of governing bodies, but governance is the way rules are set and implemented.

There are two forms of governance: Operating Governance where Board Members play an active role in managing the organization, often relieving so called Presidents and Chief Executive Officers of the sole responsibility for outcomes; and Results Governance, an approach that places full responsibility for results on the paid leader of the organization and focuses the relationship on the Board Chair and CEO.

Place Brand Management

Governments and Companies often use brand management in an attempt to change a potential customer’s perception of the community or product’s value. Through positive association, a brand manager can strengthen the community’s marketing and gain brand value. This is an important step in perception management because it aims at producing the most effective results. Brand management deals with competitors, promotions, costs, and satisfaction in order to earn trust from consumers and show positive feedback.

This practice stems from the military version of perception management. There are nine strategies for perception management. These include:

Preparation — Having clear goals and knowing the ideal position you want people to hold.

Credibility — Make sure all of your information is consistent, often using prejudices or expectations to increase credibility.

Multichannel support — Have multiple arguments and facts to reinforce your information.

Centralized control — Employing people for destination management or consultants to curate the information.

Security — The nature of the campaign is known by few.

Flexibility — The campaign adapts and changes over time as needs change.

Coordination — The organization or propaganda ministry is organized in a hierarchical pattern in order to maintain consistent and synchronized distribution of information.

Concealment — Contradicting information is eliminated.

Untruthful statements — Communicate the truth.

Business Development

CORPORATE PLANNING & STRATEGIC DESIGN – Strategic planning is an organization’s process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy. In order to determine the future direction of the organization, it is necessary to understand its current position and the possible avenues through which it can pursue particular courses of action. Generally, strategic planning deals with at least one of three key questions:

  1. “What do we do?”
  2. “For whom do we do it?”
  3. “How do we excel?”

Successful and sustainable transformation efforts require leaders who know how to manage change. At the simplest level, managing change means:

  • Knowing what you want to accomplish and creating a compelling vision that motivates others
  • Understand stakeholders and communicating with them early, consistently and often
  • Managing the varying levels of support and resistance that will inevitably emerge in response to any change
  • Change Leadership is a skillset that is required throughout any deployment, from planning and executing to sustaining improvements.
  • Change Leadership is essential for both high level executives and program leaders, who are responsible for setting the vision, communicate the vision and make the changes happen.

Clients

Bestgrow Greenhouses Ltd.

Blueplanet Sustainability Certification

British Columbia Forestry Industry Workforce Initiative

British Columbia Innovation Council

British Columbia Salmon Farmers Association

British Columbia, Government of

Campbell River Airport YBL

Campbell River EDC Economic Development Corporation Rivercorp

Campbell River, City of

Canada, Government of Canada

Central Coast, Regional District of

Cliff Bowman and Associates

Coastal Community Network Pacific Canada

Community and Rural Development, British Columbia

Cooperative Ocean Information Network

Crowne Marine Management Ltd.

Economic Development, British Columbia

Energy, Mines and Petroleum Resources, British Columbia

Gold River, Village of

Indian Elections British Columbia

Jobs, Tourism and Innovation, British Columbia

Jobs, Tourism and Skills Training, British Columbia

Kitimat Stikine, Regional District of

Malahat Nation

Mt. Waddington, Regional District of

National Research Council Industrial Research Assistance Program Canada

North Central Island Tourism

Ocean Industries British Columbia

Ocean Initiatives British Columbia,

Offshore Technology Conference Canada British Columbia Stand

Regional Economic and Skills Development, British Columbia

Sechelt, District of

Skeena Queen Charlotte, Regional District

Small Business British Columbia

South Island Aggregates Ltd.

Strathcona, Regional District of

Sunshine Coast Community Forest

The Truck Loggers Association

Tourism, Trade and Investment, British Columbia

Union of British Columbia Municipalities

Vancouver Island Economic Alliance

Vanderhoof Airport, District of

Wavepoint Consulting Ltd.

West Coast Ship Building and Repair Forum

Whistler University

About Patrick

I am a passionate Business And Economic Development Adviser on strategic design and optimization of marketing and communications. I work for executives and their teams to engineer their offerings by providing a second opinion on how they see themselves, taking them to where the sales, profits, results and people are.

It is easier to RETAIN the business you have and grow NEW BUSINESS if you work at it every day. Studies show it takes ten times scare resources in time and money to get them back. I can work with you to produce better RESULTS by applying my version of GPS [growth, planning and sustainability measures].

The people that choose me to support them include:

BAND ADMINISTRATORS | TRIBAL COUNCIL CHIEF EXECUTIVE OFFICERS that need their CCP’s and CEDP’s connected to their operating plans to produce new revenue to build their Nations.

BUSINESS OWNERS | PARTNERS | JOINT VENTURES to fix how you present yourself to prospects, partners and joint ventures resulting in agreements and contracts sooner.

CAO’S & SR. STAFF | LOCAL & REGIONAL GOVERNMENTS to review opportunities and provide sound business guidance resulting in more retained businesses and quicker new business investments.

CEO’s | BOARD CHAIR to be more effective resulting in higher performance and results.

MAJOR EMPLOYERS, PROFESSIONALS, INDUSTRY ASSOCIATIONS [I.E. ENGINEERS, LAWYERS, ACCOUNTANTS, ECONOMIC DEVELOPERS, REALTORS, and SCIENTISTS] to interpret professionals market needs so that they get the new business they want and retain existing business.

I am honoured to have been named the British Columbia’s ECONOMIC DEVELOPER OF THE YEAR 2007 and have delivered more than 25 MARKETING CANADA AWARDS from the Economic Developers Association of Canada, to my employers over the years.

Experience

Patrick has conducted over 300 business retention, expansion, recruitment, in-bound investment and operations in two Provinces in Canada. He has worked on the support of the development of hundreds of thousands of dollar’s worth of industrial, commercial, residential and government investment, and more than 300 customers projects for local government and industry associations. Patrick combines his understanding of urban and regional processes with the pragmatic, and vision for detail required to ensure successful Growth, Planning and Sustainability [GPS] for both private and public sector organizations.

 

Past Employment

Patrick’s past work experience includes: Chief Executive Officer, Ocean Industries British Columbia from 2007 to 2009, Chief Executive Officer and Economic Developer for the Campbell River Economic Development Corporation from 2000 to 2007, Transition Manager, North Central Island Tourism Organization from 1999 to 2000, Manager, Property & Economic Development for the City of Campbell River from 1989 to 2001, Director of Marketing, Bowman Boulevard Strategic Real Estate Marketing Ltd. Toronto from 1987 to 1989, Urban Planner for the City of North York, Metropolitan Toronto from 1979 to 1987.

 

Education

Patrick completed a Bachelor of Environmental Studies Honours Degree from the School of Urban and Regional Planning SURP at the University of Waterloo in Ontario, Canada in 1983. He was engaged in the Internship Program at the University and served four terms as an Engineering and Planning Intern with the City of North York, Metropolitan Toronto, Ontario, Canada. Patrick also attended Year 1 and Year 2 of the University of Waterloo Economic Development program sponsored by the Economic Developer’s Association of Canada and associated workshop’s. He was inducted as a Member of the Canadian Institute of Planners MCIP in 1984 and a Member of the Ontario Professional Planners Institute also in 1984.

 

Service

Patrick has a strong track record of volunteer service: He currently serves as the Consulting Economic Developer to Ocean Initiatives British Columbia and the Coastal Community Network; He is the Past Chairman of the Board of Directors for Small Business BC and the CANADA BC Business Service Centre Society 2007-2011; Vice President of the Economic Developer’s Association of British Columbia 1996 to 1997; President of the Vancouver Island Economic Developers Association 1993-1995; Director for the Economic Developers Association of Canada 1987-1988; and was selected as the Economic Developer of the Year 2007 by his peers at the Economic Development Association of British Columbia.

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