Place Brand Management
Governments and Companies often use brand management in an attempt to change a potential customer’s perception of the community or product’s value. Through positive association, a brand manager can strengthen the community’s marketing and gain brand value. This is an important step in perception management because it aims at producing the most effective results. Brand management deals with competitors, promotions, costs, and satisfaction in order to earn trust from consumers and show positive feedback.
This practice stems from the military version of perception management. There are nine strategies for perception management.
Preparation — Having clear goals and knowing the ideal position you want people to hold.
Credibility — Make sure all of your information is consistent, often using prejudices or expectations to increase credibility.
Multichannel support — Have multiple arguments and facts to reinforce your information.
Centralized control — Employing people for destination management or consultants to curate the information.
Security — The nature of the campaign is known by few.
Flexibility — The campaign adapts and changes over time as needs change.
Coordination — The organization or propaganda ministry is organized in a hierarchical pattern in order to maintain consistent and synchronized distribution of information.
Concealment — Contradicting information is eliminated.
Untruthful statements — Communicate the truth.